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The Comforts of Home… Shopping

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By: TOM BRANNA

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Shoppers feel that they get a better retail experience online than in-store—including better service, more perks and rewards, and the ability to make smarter purchasing decisions, according to new findings from WSL’s recently conducted Digital Shopper Focus Group, which gathered  frequent shoppers of both online retail sites and brick-and-mortar stores for a conversation about how 10-plus years of online shopping has changed consumer expectations in-store.   “Shoppers have learned how to find w...

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